To create brand familiarity the distribution chain, too, has been completely re-jigged. Today, Dainik Jagran is also distributed across hotels, airports, trains and educational institutes. Its news portal www.jagran.com is the world’s largest portal in the Hindi genre. During 2007, through a strategic alliance with Yahoo, jagran.com was launched as a co-branded site http://in.jagran.yahoo.com . Traffic on this site is over 1 million page views per day. In a very short span of time, the site is India’s largest online newspaper with 28 mn page views per month, over 6.7 L unique users and the average time spent/user at a whopping 54 minutes. What’s more, almost 70% of the site’s audience is from the Age Group 18-34, and over 40% of the total traffic from Mumbai/Delhi & NRIs.