Yahoo! India and Jagran Prakashan Ltd create a new co-branded Hindi news and current affairs internet property

March 28, 2007 -- Yahoo! India and Jagran Prakashan Ltd today jointly announced the launch of a new co-branded Hindi news and current affairs Internet property. The new property will be available in the second half of CY2007 of this year and will seamlessly integrate acclaimed Jagran content with Yahoo! India's online presence.

This pioneering agreement brings together India's number one Internet brand and a leading Indian newspaper conglomerate to provide the best of both online services and print media content for users and advertisers.

The partnership will create a richer online Hindi user experience, with Jagran's original content across news, current affairs, sports, entertainment and other features complemented with Yahoo!'s innovative, user-focused internet products and services.

Under the terms of the agreement, Jagran and Yahoo! India will share graphical and keyword advertising revenue generated by the property with Yahoo! India managing the advertising sales and serving for the new co-branded property. Both companies will also partner in distributing Yahoo! India's search and small and medium business offerings.

"The Yahoo! India - Jagran partnership will reshape the online Hindi news and current affairs landscape -- in terms of compelling customer experience, user engagement and monetization. " said George Zacharias, Managing Director, Yahoo! India.

"This exciting and strategic partnership is about re-branding, re-scaling and re-building the world's biggest hindi news portal i.e. Jagran.com to reach an unprecedented scale and is about redefining the hindi online portal space " said Mr Mahendra Mohan Gupta, CMD ,JPL.

"This provides us with an excellent platform to grow the online reach of Hindi news and current affairs for the future which currently is a large and untapped business opportunity," said George Zacharias, Managing Director, Yahoo! India. "We looked for a partner with a leadership position in Hindi content, a well respected and renowned brand and a shared vision of the opportunity. Jagran definitely represents all these."

"In this partnership we looked at leveraging each others core areas of strength to create a powerful online property. We bring in content while Yahoo brings in technology and their understanding of Internet audiences to

provide an unparalleled internet experience in the Hindi space. " said Mr Sanjay Gupta, CEO, JPL. We looked for a partner that stood for leadership and credibility in the online media space not just in India but worldwide , and which understood the pulse of internet audiences and had a customer-centric focus as central to their business approach. Yahoo! India definitely represents all these and more."

About Yahoo! India:
Yahoo! India (www.yahoo.co.in), launched in June 2000, has established itself as the pioneering and leading Internet portal providing value added services for Web users in India and users abroad with special interest in India.

Yahoo! India seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users globally. It presents a deep array of communications, commerce and content services that include Yahoo! Mail, Yahoo! Search, Yahoo! Messenger, Yahoo! Finance, Yahoo! IndiChat, Yahoo! Photos, Yahoo! Shopping, Yahoo! Answers, Yahoo! Hot Jobs, Yahoo! News and Yahoo! India Search Marketing.

About Jagran Prakashan Limited
Jagran Prakashan Limited is a leading media house of India which publishes Dainik Jagran, India's largest read and highest circulated daily with a total readership of 18.19 million readers per day ( IRS 2006 R2). It was also voted the most credible and trusted newspaper in India, according to a survey by Globscan, conducted in 10 of the world's leading countries, including the US, UK, Germany and Russia.

Established in 1942, Dainik Jagran was the brainchild of the Indian Freedom fighter, Late Shri Puran Chandra Gupta. The first edition was launched from Jhansi, Uttar Pradesh in 1942. Dainik Jagran is now published in 31 editions across 11 states from 30 different facilities. The group publishes Sakhi, a monthly magazine targeted at women. The group also publishes Jagran Varshiki, an annual general knowledge digest, and various national and state statistical compilations.

Jagran Engage, a newly created division provides specialized 'Out of Home' advertising services with a Pan-India footprint. Jagran Solutions provides below the line activities like promotional marketing, event management and on ground activities having pan India presence. The company's portal www.jagran.com is the most visited Hindi portal in the world. The company provides Mobile Value Added services through its short code service 7272.