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Yahoo!
India and the Jagran Group jointly announced the launch of a new
co-branded Hindi news and current affairs Internet property. The
new property will seamlessly integrate the largest Hindi content
of Jagran with Yahoo! India's formidable online presence.
This
pioneering agreement brings together India's number one Internet
brand and a leading Indian newspaper conglomerate to provide the
best of both online services and print media content for users and
advertisers.
The partnership will create a richer online Hindi user experience,
with Jagran's original content across news, current affairs, sports,
entertainment and other features. It will be complemented with Yahoo!'s
innovative, user-focused internet products and services offered
in seven Indian languages, including Yahoo! Search, Mail and Messenger.
Under
the terms of the agreement, Jagran and Yahoo! India will share graphical
and keyword advertising revenue generated by the property with Yahoo!
India managing the advertising sales and ad-serving for the new
co-branded property. Both companies will also partner in distributing
Yahoo! India's search and small and medium business offerings.
"This
is a partnership that will reshape the online Hindi news and current
affairs landscape - in terms of customer experience, user engagement
and monetization. Yahoo! India and Jagran will together provide
the most compelling experience in online Hindi news and current
affairs to our users who constitute over 80% of India's online audience,"
said Aparna Pujar, Director - Products, Media and Entertainment,
Yahoo! India.
"This
exciting and strategic partnership between these two powerful media
entities will redefine the Hindi Online User experience and take
this to the next level" said Mr Sanjay Gupta, CEO, JPL.
"This
provides us with an excellent platform to grow the online reach
of Hindi news and current affairs for the future which currently
is a large and untapped business opportunity," added Aparna.
"We looked for a partner with a leadership position in Hindi
content, a well respected and renowned brand and a shared vision
of the opportunity. Jagran definitely represents all these."
"This
platform will help rebrand and rescale the Hindi online space and
leverage the strengths of both the organizations in creating a very
powerful online property. We looked for a partner that stood for
leadership and credibility in the online media space, which understood
the pulse of internet audiences and had a customer-centric focus
as central to their business approach. Yahoo! India definitely represents
all these and more" said Mr Sanjay Gupta, CEO, JPL
About
Yahoo! India:
Yahoo! India (www.yahoo.co.in),
launched in June 2000, has established itself as the pioneering
and leading Internet portal providing value added services for Web
users in India and users abroad with special interest in India.
Yahoo! India seeks to provide online products and services essential
to users' lives, and offers a full range of tools and marketing
solutions for businesses to connect with Internet users globally.
It presents a deep array of communications, commerce and content
services that include Yahoo! Mail, Yahoo! Search, Yahoo! Messenger,
Yahoo! Finance, Yahoo! IndiChat, Yahoo! Photos, Yahoo! Shopping,
Yahoo! Answers, Yahoo! Hot Jobs, Yahoo! News and Yahoo! India Search
Marketing.
About
Jagran Prakashan Limited
Jagran Prakashan Limited is a leading media house of India which
publishes Dainik Jagran, India's largest read daily with a total
readership of 53.6 million readers (IRS 2007 R2). It was also voted
the most credible and trusted newspaper in India, according to a
survey by Globscan, conducted in 10 of the world's leading countries,
including the US, UK, Germany and Russia.
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