| New Delhi, January 08, 2007; ; Jagran Prakashan Limited (JPL) (BSE SCRIP ID: JAGRAN; NSE SYMBOL: JAGRAN), publishers of ‘Dainik Jagran’, India’s largest read newspaper (Source: IRS), has announced the appointment of Mr. Rajeev Dhal as head - mobile VAS business. The company provides IVR/AVR/SMS services through its short code service 7272.
Rajeev Dhal has spent 12 years in the industry with an experience ranging from Strategic Brand Planning, Branded Content Development and Interactive Participation TV Content Development. He brings with him a very unique blend of insightful understanding of Consumer habits, Media market intricacies and the Mobile Value Added Services domain.
Rajeev has spent close to 10years with the WPP-groupm companies like O&M, JWT & Maxus handling multi-variate communication platform planning tasks for brands ranging from Nestle, GSK, Seagrams to Hero Cycles, Dabur, TV Today to India Tourism and NGO-Social sector bodies. His last stint was at Cellcast as the VP Business Development with focus on development & deployment of Interactive platform agnostic formats like Bid2Win and prior to Cellcast he worked with ShowM, the Branded Content Development specialist company of WPP-groupm.
Commenting on the appointment of Mr. Dhal, Mr Shailesh Gupta’s, Director – Marketing, JPL said, “We’re pleased to have Rajeev with us, and I’m sure that with his rich experience in the domain, he will bring a lot of value to our Mobile VAS services business”.
“JPL is an extremely enterprising and forward looking media house with a vision of connecting with consumers at multiple points and with communication tools becoming the most penetrated and fastest growing consumer durable it is extremely logical to build a strong presence in the Mobile based Value Added Services business. I am looking forward to setting up a team which will share the same passion as me and work with me to consolidate and build the Mobile VAS business at JPL,” says Rajeev Dhal.
About
Jagran Prakashan Limited
Jagran Prakashan Limited is a leading media house of India which publishes Dainik Jagran, India’s largest read and highest circulated daily with a total readership of 18.19 million readers per day (IRS 2006 R2). It was also voted the most credible and trusted newspaper in India, according to a survey by Globscan, conducted in 10 of the world's leading countries, including the US, UK, Germany and Russia.
Established in 1942, Dainik Jagran was the brainchild of the Indian Freedom fighter, Late Shri Puran Chandra Gupta. The first edition was launched from Jhansi, Uttar Pradesh in 1942. Dainik Jagran is now published in 31 editions across 11 states from 30 different facilities. The group publishes Sakhi, a monthly magazine targeted at women. The group also publishes Jagran Varshiki, an annual general knowledge digest, and various national and state statistical compilations.
Jagran Engage, a newly created division provides specialized ‘Out of Home’ advertising services with a Pan-India footprint. Jagran Solutions provides below the line activities like promotional marketing, event management and on ground activities having pan India presence. The company’s portal www.jagran.com is the most visited Hindi portal in the world. The company provides IVR/AVR/SMS services through its short code service 7272.
|
